{"id":1013,"date":"2026-01-20T11:38:51","date_gmt":"2026-01-20T10:38:51","guid":{"rendered":"https:\/\/chambord-agency.com\/?post_type=podcast_episode&#038;p=1013"},"modified":"2026-01-20T11:41:18","modified_gmt":"2026-01-20T10:41:18","slug":"pile-ou-saas-avec-laurent-vandervelde-cruise-media-s02e04","status":"publish","type":"podcast_episode","link":"https:\/\/chambord-agency.com\/en\/episode\/pile-ou-saas-avec-laurent-vandervelde-cruise-media-s02e04\/","title":{"rendered":"Pile ou SaaS? with Laurent Vandervelde \u2013 Cruise Media S02E04"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>\u00c0 propos de cet \u00e9pisode<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">De la digitalisation des restaurants \u00e0 la publicit\u00e9 sur v\u00e9hicules. Le parcours de Laurent Vandervelde illustre la capacit\u00e9 d&rsquo;un entrepreneur \u00e0 pivoter et rebondir.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Il vient nous parler de <a href=\"https:\/\/cruisemedia.eu\/?country=be\">CruiseMedia<\/a> dont il est le CEO, et de leur plateforme qui transforme les v\u00e9hicules en supports publicitaires mobiles g\u00e9olocalis\u00e9s. Leur promesse ? Offrir aux marques une alternative mesurable \u00e0 la publicit\u00e9 ext\u00e9rieure traditionnelle.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ce qui m&rsquo;a marqu\u00e9 : \u00ab Il faut vraiment toujours essayer d&rsquo;apporter une valeur. \u00c7a rend les choses beaucoup plus faciles. Plut\u00f4t que d&rsquo;avoir une id\u00e9e fantastique peut-\u00eatre, mais dont le march\u00e9 ne per\u00e7oit pas encore la valeur. \u00bb<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>R\u00e9sultat concret :<\/strong> une plateforme comparable aux g\u00e9ants du out of home, construite en un an avec un budget restreint gr\u00e2ce \u00e0 l&rsquo;IA. D&rsquo;une part, les conducteurs g\u00e9n\u00e8rent des revenus compl\u00e9mentaires. D&rsquo;autre part, les annonceurs acc\u00e8dent \u00e0 du tracking temps r\u00e9el et des m\u00e9triques pr\u00e9cises (CPM, impressions, ROAS).<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Leur approche ?<\/strong> Pas de concurrence frontale avec les agences m\u00e9dia. Au contraire, CruiseMedia se positionne comme une solution tech en marque blanche qui aide les agences \u00e0 g\u00e9rer ce type de campagne. En outre, le dashboard de configuration en self-service permet l&rsquo;autonomie totale. Enfin, le geofencing et les hotspots permettent de cibler les zones strat\u00e9giques.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Laurent applique les le\u00e7ons d&rsquo;Easy Order (vendue \u00e0 Restomax en 2024) \u00e0 un nouveau secteur. Tout d&rsquo;abord, bootstrap jusqu&rsquo;au bout. Ensuite, des cycles de vente entre 6 et 12 mois pour les grandes marques, mais seulement 2 \u00e0 6 semaines pour les campagnes locales. Bas\u00e9 \u00e0 Londres, le march\u00e9 le plus mature d&rsquo;Europe pour l&rsquo;affichage sur taxis.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Vision \u00e0 trois ans :<\/strong> devenir une super app pour automobilistes avec des services d&rsquo;entretien, de paiement et bien s\u00fbr, l&rsquo;advertising comme source de revenus.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Son conseil aux entrepreneurs : concentrez-vous sur la valeur apport\u00e9e plut\u00f4t que sur l&rsquo;id\u00e9e. En effet, c&rsquo;est ce qui \u00e9vite de br\u00fbler de l&rsquo;argent inutilement.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Alors, Pile ou SaaS ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 propos de cet \u00e9pisode De la digitalisation des restaurants \u00e0 la publicit\u00e9 sur v\u00e9hicules. Le parcours de Laurent Vandervelde illustre la capacit\u00e9 d&rsquo;un entrepreneur \u00e0 pivoter et rebondir. Il&#8230;<\/p>","protected":false},"featured_media":1015,"template":"","class_list":["post-1013","podcast_episode","type-podcast_episode","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pile ou SaaS? avec Laurent Vandervelde - Cruise Media S02E04 - Chambord Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la plateforme advertising SaaS de CruiseMedia transforme les v\u00e9hicules en supports publicitaires mobiles g\u00e9olocalis\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chambord-agency.com\/en\/episode\/pile-ou-saas-avec-laurent-vandervelde-cruise-media-s02e04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pile ou SaaS? 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