{"id":500,"date":"2025-11-03T00:00:00","date_gmt":"2025-11-02T23:00:00","guid":{"rendered":"https:\/\/chambord-agency.com\/podcast\/scaling-saas-to-7-figures-the-untold-story\/"},"modified":"2026-01-20T12:04:27","modified_gmt":"2026-01-20T11:04:27","slug":"nicolas-bodin-guittard-label4-ai-s02e01","status":"publish","type":"podcast_episode","link":"https:\/\/chambord-agency.com\/en\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/","title":{"rendered":"Podcast with Nicolas Bodin Guittard \u2013 LABEL4.AI S02E01"},"content":{"rendered":"

\u00c0 propos de cet \u00e9pisode<\/strong><\/p>\n

Du juridique chez TF1 \u00e0 la cr\u00e9ation d’une deep tech de d\u00e9tection<\/strong>. Le parcours de Nicolas Bodin illustre comment l’expertise l\u00e9gale peut se transformer en innovation technologique de pointe.<\/p>\n

Il vient nous parler de Label4 AI dont il est le CEO, et de leur solution saas<\/strong> qui d\u00e9tecte les contenus synth\u00e9tiques g\u00e9n\u00e9r\u00e9s par IA. Leur promesse ? Permettre aux entreprises de garder le contr\u00f4le face \u00e0 l’explosion des contenus g\u00e9n\u00e9r\u00e9s automatiquement.<\/p>\n

Ce qui m’a marqu\u00e9 : \u00ab Ce n’est pas parce que c’est r\u00e9glementaire que c’est n\u00e9cessaire, c’est parce que c’est n\u00e9cessaire que c’est pass\u00e9 dans la r\u00e9glementation. Il est tr\u00e8s important de savoir ce que vous \u00e9coutez, regardez ou lisez. \u00bb<\/p>\n

R\u00e9sultat concret :<\/strong> Tout d’abord, une lev\u00e9e d’1 million d’euros apr\u00e8s seulement six mois d’existence. Ensuite, deux technologies compl\u00e9mentaires combin\u00e9es : watermarking invisible pour marquer les contenus \u00e0 la source et d\u00e9tection forensic passive pour identifier les deep fakes.<\/strong> De plus, des partenariats avec l’INRIA et le CNRS qui garantissent l’excellence scientifique. Enfin, des taux de faux positifs quasi nuls (1 sur plusieurs milliards) gr\u00e2ce \u00e0 des algorithmes propri\u00e9taires.<\/p>\n

Leur approche ?<\/strong> En premier lieu, ils ne croient pas au d\u00e9tecteur universel. Chaque solution est calibr\u00e9e aux besoins sp\u00e9cifiques du client. Par ailleurs, l’\u00e9quipe de six co-fondateurs combine expertise technique (trois PhD) et vision compliance. Au contraire des concurrents am\u00e9ricains qui l\u00e8vent 20 \u00e0 30 fois plus, Label4 AI mise sur l’efficacit\u00e9 europ\u00e9enne. De surcro\u00eet, toutes les infrastructures et capitaux restent en Europe (Suisse maximum) pour garantir la souverainet\u00e9 des donn\u00e9es.<\/p>\n

Nicolas applique sa rigueur juridique \u00e0 l’orchestration d’une \u00e9quipe de chercheurs brillants. D’une part, le watermarking<\/strong> fonctionne sur toutes les modalit\u00e9s (texte, audio, image, vid\u00e9o) avec modification invisible des valeurs RGB, signaux multifr\u00e9quence ou pond\u00e9ration des tokens. D’autre part, la d\u00e9tection forensic<\/strong> analyse les patterns et artefacts morphologiques sans besoin de marquage pr\u00e9alable.<\/p>\n

Secteurs clients :<\/strong> banque, finance, assurance, audit (lutte contre la fraude documentaire) et agences marketing (protection de contenus viraux). Cycles de vente de six mois avec passage par POC pour rassurer. En effet, l’int\u00e9gration dans des workflows sensibles demande p\u00e9dagogie et qualification pr\u00e9alable.<\/p>\n

Vision \u00e0 moyen terme :<\/strong> solution en live pour les visioconf\u00e9rences (d\u00e9tection de face swapping en temps r\u00e9el). Extension aux donn\u00e9es biom\u00e9triques de sant\u00e9. Catalogue de solutions optimis\u00e9 d’ici fin 2025. Par cons\u00e9quent, Label4 AI se positionne comme catalyseur de l’excellence scientifique fran\u00e7aise en la transformant en produit industriel.<\/p>\n

Contexte favorable :<\/strong> l’article 50 de l’AI Act europ\u00e9en impose d\u00e8s ao\u00fbt 2026 l’\u00e9tiquetage de tous les contenus g\u00e9n\u00e9r\u00e9s par IA. Le World Economic Forum classe le watermarking digital parmi les dix technologies \u00e9mergentes les plus prometteuses pour 2025-2026.<\/p>\n

Son conseil aux entrepreneurs deep tech :<\/strong> \u00ab L’innovation et la r\u00e9glementation ne s’opposent pas. Au contraire, la r\u00e9glementation permet d’innover sereinement. Il faut capitaliser sur l’\u00e9cosyst\u00e8me de recherche europ\u00e9en. \u00bb<\/p>\n

Philosophie :<\/strong> passionn\u00e9 de litt\u00e9rature m\u00e9di\u00e9vale chinoise et de Pak Mei (kung-fu percussif), Nicolas cherche l’essence et l’\u00e9l\u00e9gance dans tout ce qu’il entreprend. Sa vision ? Une harmonie entre production humaine et synth\u00e9tique plut\u00f4t qu’une opposition st\u00e9rile.<\/p>\n

Alors, Pile ou SaaS ?<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 propos de cet \u00e9pisode Du juridique chez TF1 \u00e0 la cr\u00e9ation d’une deep tech de d\u00e9tection. Le parcours de Nicolas Bodin illustre comment l’expertise l\u00e9gale peut se transformer en…<\/p>","protected":false},"featured_media":667,"template":"","class_list":["post-500","podcast_episode","type-podcast_episode","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPodcast avec Nicolas Bodin Guittard - LABEZL4.AI S02E01 - Chambord Agency<\/title>\n<meta name=\"description\" content=\"Comment le watermarking intelligence artificielle SaaS aide \u00e0 distinguer le vrai du faux. \u00c9coutez l'\u00e9pisode avec Nicolas Bodin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chambord-agency.com\/en\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast avec Nicolas Bodin Guittard - LABEZL4.AI S02E01\" \/>\n<meta property=\"og:description\" content=\"Comment le watermarking intelligence artificielle SaaS aide \u00e0 distinguer le vrai du faux. \u00c9coutez l'\u00e9pisode avec Nicolas Bodin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chambord-agency.com\/en\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/\" \/>\n<meta property=\"og:site_name\" content=\"Chambord Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T11:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/11\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/\",\"url\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/\",\"name\":\"Podcast avec Nicolas Bodin Guittard - LABEZL4.AI S02E01 - Chambord Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/chambord-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp\",\"datePublished\":\"2025-11-02T23:00:00+00:00\",\"dateModified\":\"2026-01-20T11:04:27+00:00\",\"description\":\"Comment le watermarking intelligence artificielle SaaS aide \u00e0 distinguer le vrai du faux. \u00c9coutez l'\u00e9pisode avec Nicolas Bodin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#primaryimage\",\"url\":\"https:\\\/\\\/chambord-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp\",\"contentUrl\":\"https:\\\/\\\/chambord-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/chambord-agency.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9pisodes Podcast\",\"item\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Podcast avec Nicolas Bodin Guittard – LABEZL4.AI S02E01\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/#website\",\"url\":\"https:\\\/\\\/chambord-agency.com\\\/\",\"name\":\"Pile ou SaaS\",\"description\":\"Le podcast et l'offre de vid\u00e9o pour les SaaS\",\"publisher\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/chambord-agency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/#organization\",\"name\":\"Pile ou SaaS\",\"url\":\"https:\\\/\\\/chambord-agency.com\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/cmenier\\\/\"],\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/chambord-agency.com\\\/episode\\\/nicolas-bodin-guittard-label4-ai-s02e01\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/chambord-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Logo-Pile_ou_SaaS.png\",\"contentUrl\":\"https:\\\/\\\/chambord-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Logo-Pile_ou_SaaS.png\",\"width\":512,\"height\":512,\"caption\":\"Pile ou SaaS\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Podcast avec Nicolas Bodin Guittard - LABEZL4.AI S02E01 - Chambord Agency","description":"Comment le watermarking intelligence artificielle SaaS aide \u00e0 distinguer le vrai du faux. \u00c9coutez l'\u00e9pisode avec Nicolas Bodin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chambord-agency.com\/en\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/","og_locale":"en_US","og_type":"article","og_title":"Podcast avec Nicolas Bodin Guittard - LABEZL4.AI S02E01","og_description":"Comment le watermarking intelligence artificielle SaaS aide \u00e0 distinguer le vrai du faux. \u00c9coutez l'\u00e9pisode avec Nicolas Bodin.","og_url":"https:\/\/chambord-agency.com\/en\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/","og_site_name":"Chambord Agency","article_modified_time":"2026-01-20T11:04:27+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/11\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/","url":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/","name":"Podcast avec Nicolas Bodin Guittard - LABEZL4.AI S02E01 - Chambord Agency","isPartOf":{"@id":"https:\/\/chambord-agency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#primaryimage"},"image":{"@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#primaryimage"},"thumbnailUrl":"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/11\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp","datePublished":"2025-11-02T23:00:00+00:00","dateModified":"2026-01-20T11:04:27+00:00","description":"Comment le watermarking intelligence artificielle SaaS aide \u00e0 distinguer le vrai du faux. \u00c9coutez l'\u00e9pisode avec Nicolas Bodin.","breadcrumb":{"@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#primaryimage","url":"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/11\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp","contentUrl":"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/11\/POS_NICOLAS-BODIN-GUITTARD_YouTube.webp","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/chambord-agency.com\/"},{"@type":"ListItem","position":2,"name":"\u00c9pisodes Podcast","item":"https:\/\/chambord-agency.com\/episode\/"},{"@type":"ListItem","position":3,"name":"Podcast avec Nicolas Bodin Guittard – LABEZL4.AI S02E01"}]},{"@type":"WebSite","@id":"https:\/\/chambord-agency.com\/#website","url":"https:\/\/chambord-agency.com\/","name":"Pile ou SaaS","description":"Le podcast et l'offre de vid\u00e9o pour les SaaS","publisher":{"@id":"https:\/\/chambord-agency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chambord-agency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/chambord-agency.com\/#organization","name":"Pile ou SaaS","url":"https:\/\/chambord-agency.com\/","logo":{"@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#local-main-organization-logo"},"image":{"@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#local-main-organization-logo"},"sameAs":["https:\/\/www.linkedin.com\/in\/cmenier\/"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chambord-agency.com\/episode\/nicolas-bodin-guittard-label4-ai-s02e01\/#local-main-organization-logo","url":"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/10\/cropped-Logo-Pile_ou_SaaS.png","contentUrl":"https:\/\/chambord-agency.com\/wp-content\/uploads\/2025\/10\/cropped-Logo-Pile_ou_SaaS.png","width":512,"height":512,"caption":"Pile ou SaaS"}]}},"_links":{"self":[{"href":"https:\/\/chambord-agency.com\/en\/wp-json\/wp\/v2\/podcast_episode\/500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chambord-agency.com\/en\/wp-json\/wp\/v2\/podcast_episode"}],"about":[{"href":"https:\/\/chambord-agency.com\/en\/wp-json\/wp\/v2\/types\/podcast_episode"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chambord-agency.com\/en\/wp-json\/wp\/v2\/media\/667"}],"wp:attachment":[{"href":"https:\/\/chambord-agency.com\/en\/wp-json\/wp\/v2\/media?parent=500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}