{"id":546,"date":"2025-10-13T00:00:00","date_gmt":"2025-10-12T22:00:00","guid":{"rendered":"https:\/\/chambord-agency.com\/episode\/marketing-automation-from-0-to-10k-mrr-2\/"},"modified":"2026-01-20T12:13:21","modified_gmt":"2026-01-20T11:13:21","slug":"marketing-automation-from-0-to-10k-mrr-2","status":"publish","type":"podcast_episode","link":"https:\/\/chambord-agency.com\/en\/episode\/marketing-automation-from-0-to-10k-mrr-2\/","title":{"rendered":"Podcast with Ludovic Stang \u2013 ALLAW S01E07"},"content":{"rendered":"
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\u00c0 propos de cet \u00e9pisode<\/strong><\/p>\n<\/div>\n<\/div>\n

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Du CRM chez Suez \u00e0 la cr\u00e9ation d’une legaltech<\/strong> familiale. Le parcours de Ludovic Stang montre comment l’exp\u00e9rience terrain dans le notariat peut se transformer en solution tech d’utilit\u00e9 publique.<\/p>\n<\/div>\n<\/div>\n

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Il vient nous parler d’Allaw dont il est le co-CEO avec son fils Germain, et de leur plateforme saas<\/strong> qui d\u00e9mocratise l’acc\u00e8s au droit en France. Leur promesse ? Transformer l’exp\u00e9rience client avec les professionnels juridiques et digitaliser leur relation client.<\/p>\n<\/div>\n<\/div>\n

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Ce qui m’a marqu\u00e9 : \u00ab Notre lettre motif premier, c’\u00e9tait de dire comment je peux faire du droit un objet de consommation comme un autre qui va faire en sorte que les Fran\u00e7ais se prot\u00e8gent bien. On ne voulait pas faire de la tech pour de la tech, on voulait faire de la tech au service du plus grand nombre. \u00bb<\/p>\n<\/div>\n<\/div>\n

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R\u00e9sultat concret :<\/strong> Tout d’abord, 90 000 professionnels juridiques (avocats, notaires, commissaires de justice) d\u00e9j\u00e0 inscrits sur la plateforme. Ensuite, une lev\u00e9e de 475 000 euros en septembre 2023 avec seulement 10 slides et une maquette produit. De plus, le label \u00c9thique obtenu d\u00e8s f\u00e9vrier 2024 avec z\u00e9ro non-conformit\u00e9 lors de l’audit Bureau Veritas. Enfin, une seconde lev\u00e9e de 1,6 million d’euros en juin 2025 pour acc\u00e9l\u00e9rer sur l’IA et l’expansion europ\u00e9enne.<\/p>\n<\/div>\n<\/div>\n

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Leur approche ?<\/strong> En premier lieu, se mettre dans la position du consommateur avant de penser pour des avocats par des avocats. Par ailleurs, gratuit pour les particuliers, c’est le professionnel qui assume l’abonnement. Au contraire du millefeuille de solutions existantes, Allaw devient la colonne vert\u00e9brale CRM compl\u00e8te : prise de rendez-vous, visio int\u00e9gr\u00e9e, paiement en ligne, collecte intelligente de documents, sollicitations personnalis\u00e9es automatis\u00e9es. De surcro\u00eet, 40% des clients sont de jeunes professionnels r\u00e9cemment install\u00e9s qui externalisent leur secr\u00e9tariat.<\/p>\n<\/div>\n<\/div>\n

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Ludovic applique son expertise CRM \u00e0 la digitalisation du juridique. D’une part, un groupe d’experts (avocats et notaires) challenge chaque release produit. D’autre part, des b\u00eata-testeurs valident l’exp\u00e9rience utilisateur avant chaque d\u00e9ploiement. En effet, la conformit\u00e9 \u00e9tait int\u00e9gr\u00e9e d\u00e8s la roadmap initiale avec le cahier des charges de la labellisation \u00e9thique du Conseil Sup\u00e9rieur du Notariat.<\/p>\n<\/div>\n<\/div>\n

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Duo p\u00e8re-fils :<\/strong> Germain (21 ans, CTO) g\u00e8re le produit et la tech, reconnu plus jeune d\u00e9veloppeur Salesforce au monde \u00e0 15 ans. Ludovic (CEO) pilote finance, RP et market. Damien Soisson (CRO) les rejoint r\u00e9cemment pour la croissance commerciale.<\/p>\n<\/div>\n<\/div>\n

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Go-to-market par ville :<\/strong> d’abord \u00e9tablir un \u00e9ventail de comp\u00e9tences juridiques complet (droit immobilier, bancaire, dommages corporels, etc.), puis alimenter en flux via SEO, SEA et LinkedIn. Pr\u00e9sence dans 90 villes fran\u00e7aises avec densification forte sur Nantes et Paris (40% des avocats fran\u00e7ais).<\/p>\n<\/div>\n<\/div>\n

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Vision \u00e0 10 ans :<\/strong> devenir la plateforme de r\u00e9f\u00e9rence sur l’acc\u00e8s au droit en Europe. Extension \u00e0 l’interface globale d’acc\u00e8s \u00e0 la justice, incluant les proc\u00e9dures directes avec les tribunaux. D\u00e9j\u00e0 sollicit\u00e9s par la Gr\u00e8ce, l’Espagne, l’Italie (250 000 avocats) et le Canada. Par cons\u00e9quent, une s\u00e9rie A pr\u00e9vue fin 2026 pour l’expansion internationale.<\/p>\n<\/div>\n<\/div>\n

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Engagement social :<\/strong> partenariat avec l’association Droit d’Urgence (1% du CA + 1% du temps collaborateurs revers\u00e9s). Inspiration du mod\u00e8le Salesforce 1-1-1. Implication dans Time for the Planet pour l’urgence climatique.<\/p>\n<\/div>\n<\/div>\n

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Son conseil aux entrepreneurs legaltech : \u00ab Favorisez l’exp\u00e9rience client avant tout. La diff\u00e9renciation des professionnels juridiques, c’est la relation humaine face \u00e0 l’automatisation par IA. Construisez la conformit\u00e9 d\u00e8s le d\u00e9part, pas apr\u00e8s. \u00bb<\/p>\n<\/div>\n<\/div>\n

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Philosophie :<\/strong> le droit ne doit plus \u00eatre un parcours du combattant. Pr\u00e8s de la moiti\u00e9 des PACS en France ne sont pas prot\u00e9g\u00e9s par testament. Passer la porte d’un notaire ou d’un avocat reste difficile avec une image vieillissante et co\u00fbteuse. Allaw transforme cela en exp\u00e9rience aussi simple qu’une r\u00e9servation de restaurant.<\/p>\n<\/div>\n<\/div>\n

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Alors, Pile ou SaaS ?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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