{"id":548,"date":"2025-09-29T00:00:00","date_gmt":"2025-09-28T22:00:00","guid":{"rendered":"https:\/\/chambord-agency.com\/episode\/fundraising-strategy-for-b2b-saas-2\/"},"modified":"2026-01-21T15:34:41","modified_gmt":"2026-01-21T14:34:41","slug":"jean-de-rauglaudre-collective-work","status":"publish","type":"podcast_episode","link":"https:\/\/chambord-agency.com\/en\/episode\/jean-de-rauglaudre-collective-work\/","title":{"rendered":"Podcast with Jean de Rauglaudre \u2013 Collective.work S01E05"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>\u00c0 propos de cet \u00e9pisode<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">De McKinsey \u00e0 la disruption du <strong>freelancing<\/strong>. Le parcours de Jean de Rauglaudre illustre comment un ex-consultant ultra-marathonien transforme le march\u00e9 du travail ind\u00e9pendant.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Il vient nous parler de Collective.work dont il est le CEO et co-fondateur, et de leur r\u00e9seau professionnel qui devient le<strong> LinkedIn des freelances.<\/strong> Leur promesse ? Connecter 500 000 freelances avec des recruteurs sans aucune commission, <strong>sur un mod\u00e8le d&rsquo;abonnement SaaS pur<\/strong>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Ce qui m&rsquo;a marqu\u00e9 :<\/strong> \u00ab On va passer d&rsquo;un monde big team, small communities, \u00e0 small team, big communities. L&rsquo;IA va d\u00e9truire du travail mais jamais de l&rsquo;expertise. Les freelances deviendront des hyper-freelances avec plusieurs missions simultan\u00e9es, des communaut\u00e9s, des produits en marge. \u00bb<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>R\u00e9sultat concret :<\/strong> Tout d&rsquo;abord, 7 millions d&rsquo;euros lev\u00e9s aupr\u00e8s de Blossom Capital alors que la bo\u00eete comptait 4 personnes. Ensuite, un pivot radical en 2024 qui abandonne 95% du CA (activit\u00e9 service) pour devenir SaaS pur. De plus, 400 nouvelles missions freelance diffus\u00e9es chaque semaine sur 6000 soci\u00e9t\u00e9s partenaires. Enfin, 10 000 nouveaux inscrits en 3 jours gr\u00e2ce \u00e0 la multidiffusion (LinkedIn, APEC, France Travail, WhatsApp, job boards).<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Leur approche ?<\/strong> En premier lieu, cr\u00e9er des effets de r\u00e9seau vertueux : plus de missions attirent plus de freelances, qui attirent plus de recruteurs, qui postent plus de missions. Par ailleurs, Megasearch comme arme secr\u00e8te marketing : recherche IA ultra-puissante avec z\u00e9ro commission. Au contraire des plateformes traditionnelles (Malt, Comet, Cr\u00e8me de la cr\u00e8me) qui prennent 10-20%, Collective mon\u00e9tise via abonnements recruteurs (mod\u00e8le LinkedIn). De surcro\u00eet, passage de 1 client en septembre \u00e0 30 en d\u00e9cembre, puis doublement en janvier, acc\u00e9l\u00e9ration forte depuis mars 2025.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Jean applique sa rigueur McKinsey au pivot entrepreneurial. D&rsquo;une part, l&rsquo;id\u00e9e initiale \u00e9tait g\u00e9niale : permettre aux freelances de former des collectifs (squads\/teams) pour concurrencer les ESN. D&rsquo;autre part, la r\u00e9alit\u00e9 du march\u00e9 impose ses contraintes : barri\u00e8res juridiques, adoption nulle en grands comptes (90% du march\u00e9), difficult\u00e9s op\u00e9rationnelles (turnover, insatisfaction salariale). En effet, l&rsquo;ann\u00e9e 2024 devient une travers\u00e9e du d\u00e9sert avec licenciements massifs (de 40 \u00e0 10 personnes), changement complet de m\u00e9tier, fatigue et remise en question.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Gen\u00e8se Hexa :<\/strong> rencontre avec Vianney (ami de pr\u00e9pa depuis 2011-2013), puis recrutement de Paul (CTO ex-Datadog) apr\u00e8s avoir contact\u00e9 plusieurs centaines de profils LinkedIn. Lancement 2021 dans le studio ex-eFounders avec mentorat de Carral Avengers (early investors Doctolib et Malt).<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Acquisition :<\/strong> SEO et contenu LinkedIn comme moteur central (organique). Freemium c\u00f4t\u00e9 freelances (PLG pur, les missions attirent les talents). Intent-based marketing c\u00f4t\u00e9 recruteurs (signaling automatique des besoins). Call call, programmes d&rsquo;apport d&rsquo;affaires, paiement in-app pour conversion premium. Taux de conversion freemium vers premium : 10% (ajustement continu du curseur pour \u00e9quilibrer volume entrant vs conversion).<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Expansion :<\/strong> 15 000+ freelances en Belgique apr\u00e8s City Launch (actionnariat belge, com avec La Libre et LN24). Gros travail sur l&rsquo;Espagne. Adoption organique en Afrique du Nord, Europe de l&rsquo;Est, Angleterre. Possibilit\u00e9 d&rsquo;attaquer l&rsquo;Allemagne directement en anglais (culture anglophone forte).<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Vision produit :<\/strong> passage du mode \u00ab\u00a0collectif\u00a0\u00bb (former des \u00e9quipes) au mode \u00ab\u00a0collaboratif\u00a0\u00bb (d\u00e9velopper son r\u00e9seau). Channels type Slack pour coworking, apport d&rsquo;affaires, mentorat, veille. Objectif : devenir l&rsquo;alternative \u00e0 LinkedIn sur la partie freelancing mondiale.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Philosophie hyper-freelance :<\/strong> l&rsquo;\u00e8re 2010-2020 \u00e9tait celle du statut (ind\u00e9pendant vs salari\u00e9). L&rsquo;\u00e8re 2025+ sera celle des solopreneurs\/infopreneurs\/indie hackers avec multiples missions, communaut\u00e9s, audiences, podcasts, newsletters, micro-produits. L&rsquo;IA cr\u00e9era plus de productivit\u00e9 donc plus de richesses donc plus d&#8217;emploi (destruction cr\u00e9atrice). Les entreprises se resserreront en salari\u00e9s mais graviteront avec de grandes communaut\u00e9s d&rsquo;expertises polymorphes.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Son conseil aux pivoteurs :<\/strong> communiquez des petites victoires s\u00e9quenc\u00e9es. D\u00e9coupez des micro-objectifs pour recr\u00e9er la cadence startup. Impliquez investisseurs et \u00e9quipe de la m\u00eame mani\u00e8re (parties prenantes du projet). Un grand pas n&rsquo;est jamais qu&rsquo;une somme de petits pas.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Background atypique :<\/strong> ultra-trailer 3500 km\/an qui court en passant des calls informels. Organiste professionnel \u00e9tudiant (cartes de visite, site web, 100-200\u20ac\/heure pour mariages). Petit investissement VC \u00e0 c\u00f4t\u00e9 pour s&rsquo;acculturer. Deux enfants n\u00e9s pendant l&rsquo;aventure Collective. Vision coh\u00e9rente o\u00f9 chaque activit\u00e9 nourrit la pi\u00e8ce centrale.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Alors, Pile ou SaaS ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 propos de cet \u00e9pisode De McKinsey \u00e0 la disruption du freelancing. Le parcours de Jean de Rauglaudre illustre comment un ex-consultant ultra-marathonien transforme le march\u00e9 du travail ind\u00e9pendant. Il&#8230;<\/p>","protected":false},"featured_media":662,"template":"","class_list":["post-548","podcast_episode","type-podcast_episode","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast avec Jean de Rauglaudre - Collective.work S01E05 - Chambord Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chambord-agency.com\/en\/episode\/jean-de-rauglaudre-collective-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast avec Jean de Rauglaudre - Collective.work S01E05\" \/>\n<meta property=\"og:description\" content=\"\u00c0 propos de cet \u00e9pisode De McKinsey \u00e0 la disruption du freelancing. 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