{"id":677,"date":"2025-07-25T13:36:26","date_gmt":"2025-07-25T11:36:26","guid":{"rendered":"https:\/\/chambord-agency.com\/?post_type=podcast_episode&#038;p=677"},"modified":"2025-11-05T13:37:35","modified_gmt":"2025-11-05T12:37:35","slug":"johan-aussenac-wetransact-s01e02","status":"publish","type":"podcast_episode","link":"https:\/\/chambord-agency.com\/en\/episode\/johan-aussenac-wetransact-s01e02\/","title":{"rendered":"Pile ou SaaS? with Johan Aussenac \u2013 WeTransact S01E02"},"content":{"rendered":"<p>Chers passionn\u00e9s du SaaS,<\/p>\n<p>Apr\u00e8s le succ\u00e8s de notre premier \u00e9pisode,\u00a0<b>\u00ab\u00a0Pile ou SaaS\u00a0\u00bb<\/b>\u00a0continue sur sa lanc\u00e9e avec un invit\u00e9 exceptionnel :\u00a0<b>Johan Aussenac<\/b>, CEO de\u00a0<b>WeTransact<\/b>, la solution qui r\u00e9volutionne l&rsquo;acc\u00e8s \u00e0 la Microsoft Marketplace pour les \u00e9diteurs de logiciels.<\/p>\n<p>\ud83c\udf99\ufe0f Un entrepreneur \u00e0 l&rsquo;expertise double-face<\/p>\n<p>Johan Aussenac poss\u00e8de une vision unique du march\u00e9, ayant \u00e9t\u00e9 \u00e0 la fois chez Microsoft et vendeur sur la marketplace. Cette exp\u00e9rience hybride lui a permis de d\u00e9velopper WeTransact, qui accompagne aujourd&rsquo;hui des entreprises du monde entier &#8211; de la Colombie \u00e0 l&rsquo;Australie &#8211; \u00e0 se connecter \u00e0 cet \u00e9cosyst\u00e8me puissant.<\/p>\n<p>\ud83d\udcca Au programme de cet \u00e9pisode :<\/p>\n<ul>\n<li><b>Notre nouveau segment \u00ab\u00a0Speed SaaS : Pile ou Face ?\u00a0\u00bb<\/b>\u00a0&#8211; D\u00e9couvrez les pr\u00e9f\u00e9rences de Johan en un \u00e9clair !<\/li>\n<li><b>Son parcours entrepreneurial<\/b>\u00a0&#8211; Comment l&rsquo;id\u00e9e de WeTransact est n\u00e9e et s&rsquo;est concr\u00e9tis\u00e9e<\/li>\n<li><b>Strat\u00e9gies marketing et business development<\/b>\u00a0&#8211; Les canaux qui fonctionnent vraiment sur le Microsoft Marketplace<\/li>\n<li><b>Tendances et vision d&rsquo;avenir<\/b>\u00a0&#8211; L&rsquo;\u00e9volution des marketplaces B2B et l&rsquo;impact de l&rsquo;IA sur les canaux de distribution<\/li>\n<li><b>Les erreurs \u00e0 \u00e9viter<\/b>\u00a0&#8211; Les pi\u00e8ges dans lesquels de nombreux dirigeants de SaaS tombent encore et encore<\/li>\n<\/ul>\n<p>\ud83d\udca1 Pourquoi cet \u00e9pisode est incontournable :<\/p>\n<p>Si vous \u00eates un \u00e9diteur de logiciel cherchant \u00e0 maximiser votre pr\u00e9sence sur les marketplaces, cet \u00e9pisode vous donnera des insights pr\u00e9cieux sur :<\/p>\n<ul>\n<li>Les strat\u00e9gies d&rsquo;acquisition qui font vraiment la diff\u00e9rence<\/li>\n<li>Comment optimiser vos pages produits pour une meilleure conversion<\/li>\n<li>Les approches marketing \u00e0 adapter selon les r\u00e9gions du monde<\/li>\n<li>Les facteurs cl\u00e9s de succ\u00e8s pour un SaaS sur les marketplaces<\/li>\n<\/ul>\n<p>Ne manquez pas cette conversation riche en enseignements avec un entrepreneur qui d\u00e9mocratise l&rsquo;acc\u00e8s \u00e0 l&rsquo;un des canaux de distribution les plus puissants pour les SaaS.<\/p>\n<p><b>Bootstrap ou lev\u00e9e de fonds ? Profitabilit\u00e9 ou croissance ? Johan r\u00e9pond \u00e0 toutes ces questions et bien plus encore !<\/b><\/p>\n<p>\u00c0 tr\u00e8s vite, C\u00e9dric M\u00e9nier<\/p>","protected":false},"excerpt":{"rendered":"<p>Chers passionn\u00e9s du SaaS, Apr\u00e8s le succ\u00e8s de notre premier \u00e9pisode,\u00a0\u00ab\u00a0Pile ou SaaS\u00a0\u00bb\u00a0continue sur sa lanc\u00e9e avec un invit\u00e9 exceptionnel :\u00a0Johan Aussenac, CEO de\u00a0WeTransact, la solution qui r\u00e9volutionne l&rsquo;acc\u00e8s \u00e0&#8230;<\/p>","protected":false},"featured_media":663,"template":"","class_list":["post-677","podcast_episode","type-podcast_episode","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pile ou SaaS? avec Johan Aussenac - WeTransact S01E02 - Chambord Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chambord-agency.com\/en\/episode\/johan-aussenac-wetransact-s01e02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pile ou SaaS? 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