Cédric Menier

Nice to meet you,

I'm Cédric Menier, a video producer specializing in the B2B SaaS ecosystem.

After years producing hundreds of videos for all types of organizations — from startups launching their MVP to large groups reinventing their storytelling — I made a choice: to focus exclusively on B2B SaaS.

Because that's where things really bubble up, get tested, and break the mold.

Every week, I interview French-speaking SaaS CEOs on my podcast Pile ou SaaS.

We talk growth, failures, pivots and fundraising. This gives me a deep understanding of your challenges and what truly makes the difference in a high-performing SaaS pitch.

My team?

The best creators working fully remote in France and Belgium — maximum agility, competitive pricing, without the constraints of a traditional agency.

How we work with you: the S.H.I.N.E. method

Every video I produce follows a structured 5-step approach, designed to maximize your impact and conversions.

S — Stratégie
We deeply analyze your business ecosystem to define a tailor-made video strategy.

Goals, target audience, unique value proposition, competitive positioning: every element of your video serves your conversion goals and aligns with your customer journey.

H — Hook
We craft a compelling hook that captures attention in the first critical 5 seconds.

Designed according to cognitive psychology principles, it stops the scroll and creates immediate engagement.

An effective hook determines whether your visitor watches to the end or moves on.

I — Impact
We structure your message to create maximum emotional and rational impact on your prospects.

Every sequence is designed to move your audience toward the purchase decision, using proven conversion frameworks such as AIDA and PAS.

N — Narration
We develop a fluid narrative that naturally guides your prospects toward your offer.

Storytelling becomes the thread connecting your features to customer benefits, transforming a simple product presentation into an immersive experience that sticks.

E — Engagement
We optimize every visual and audio element to maintain engagement through to the final call-to-action. Rhythm, transitions, colors, typography — everything is calibrated to drive action and generate real conversions.