The Method

Every video we produce follows a structured 5-step approach, designed to maximize your impact and conversions.

Step 1

Consultation & analysis

1-2 days

We start by deeply understanding your business

  • Analysis of your business objectives and KPIs
  • Study of your target audience and personas
  • Identification of your USP (Unique Selling Proposition)
  • Competitive analysis
  • Definition of key messages
Step 2

Persuasive script writing

2-3 days

A script optimized to capture attention and convert

  • Narrative structure based on conversion principles
  • Compelling hooks for the first 5 seconds
  • Messages aligned with the customer journey
  • Strategically placed calls to action
  • Validation and revisions with you
Step 3

Storyboard & validation

2-3 days

Visualize your video before production

  • Detailed storyboard creation
  • Visual style definition
  • Color and typography selection
  • Presentation and validation
  • Adjustments based on your feedback
Step 4

Motion design production

5-7 days

Creating your video with our expert motion designers

  • Professional animation of elements
  • Sound design and music
  • Voice-over (recommended option)
  • Visual effects and transitions
  • Unlimited revisions and adjustments
Step 5

Delivery & Optimization

1-2 days

Delivery in all required formats based on ordered options

  • Export in optimized formats (16:9, 1:1, 9:16)
  • Implementation guide
  • Optimization tips for your site
  • Post-delivery support

The S.H.I.N.E. Method

A 5-phase approach to create a video that doesn't just inform — it converts.

S

Strategy

We start by deeply analyzing your business ecosystem: your goals, your audience, your unique value proposition, your positioning against competitors. Every creative decision that follows will be grounded in this strategic reality.

H

Hook

On conçoit une accroche qui capte l'attention dans les 5 premières secondes critiques. Basée sur les principes de psychologie cognitive, elle est pensée pour stopper le scroll et créer un engagement immédiat avec ton audience spécifique.

I

Impact

On structure ton message pour créer un impact émotionnel et rationnel maximal. En s'appuyant sur des frameworks de conversion éprouvés, chaque séquence fait progresser ton prospect vers la décision d'achat.

N

Narration

We develop a narrative arc that connects your features to customer benefits in a fluid and engaging way. Your video becomes an immersive experience, not just a product presentation.

E

Engagement

On optimise chaque élément visuel et sonore pour maintenir l'attention jusqu'au call-to-action final. Rythme, transitions, couleurs, typographie : tout est calibré pour maximiser le passage à l'action.

Why our method works

Rooted in conversion psychology

Every step of our process is designed to maximize engagement and conversion. We use proven frameworks like AIDA, PAS, and the Hero's Journey Storytelling.

Tested with hundreds of motion designs produced

Our method has been developed and refined working with major companies and SaaS businesses. We know what works in your industry.

Results-oriented

Every creative decision is guided by your business goals. We don't just create "beautiful videos" — we create videos that convert.

Collaborative and transparent

You're involved at every key stage. No surprises, no black box. You always know where we are and what's coming next.

What sets our approach apart

Proven process with hundreds of videos produced
Total transparency at every step
Continuous communication
Unlimited revisions included

Ready to start your project?

Book a free consultation to discover how we can create

your conversion video

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